https://www.thekatestewart.com/blog daily 0.75 2023-02-06 https://www.thekatestewart.com/blog/beforeyoupresspublishchecklist monthly 0.5 2022-09-21 https://images.squarespace-cdn.com/content/v1/63239846b2d0ee76bcd67090/9e9c47fa-745e-419d-9493-ca0d3e28f1f9/Screen+Shot+2022-09-16+at+1.41.48+PM.png Blog - “Before You Press Publish” Checklist To help ensure your post is "safe" to publish, let's go over this checklist with some explanation. Does the post fulfill the intended purpose? Whether this be educational, informative, entertaining, etc. Is the voice and tone correct for the brand? Refer back to your social media brand style guide to help answer this question. Is the caption too long? Remember on Instagram, they must click “see more” to see the full caption after two lines of content and on Twitter you have a character limit of 280. Does the link work and is it placed correctly for the platform? Facebook, Twitter, and LinkedIn can have hyperlinks in captions. Other platforms you must direct to ”the link your bio” to follow through the action. You can have multiple links in a business’s bio by using an awesome tool like Linktr.ee. Will the post fulfill a want or need of the brand’s target audience? Depending on the brand, your products or services may fill a specific want or need you need to support. Checked grammar and spelling? Highly recommend downloading Grammarly to help you check grammar and spelling in content calendars. Has similar content been posted recently? A good rule of thumb is to not post the same type of content within one week unless it connects to a bigger campaign or push at the moment. https://www.thekatestewart.com/blog/smplatformsandtheirpurpose monthly 0.5 2022-09-21 https://www.thekatestewart.com/blog/simplesocialmediastyleguide-MW89s monthly 0.5 2022-09-21 https://images.squarespace-cdn.com/content/v1/63239846b2d0ee76bcd67090/b221c6e8-3219-410d-a214-1e7e567bdf05/simple+social+media+style+guide Blog - Simple Social Media Style Guide Number 1 is Mission Statement focused. Why does the business exist and why do they need to be on social media? The second half of this question may be different for each platform because the platforms may target different audiences for the brand. Number 2 is about audience and persona summary. Briefly describe your core audience on social media. Who are you writing for? The answers to this will help you develop engaging content that caters directly to the audience demographic. Number 3 revolves around social media brand voice. Describe what your social brand voice “sounds” like (casual, serious, professional, flippant, etc.). This could be different according to the platform but regardless should connect to the brand’s already established voice that could possibly be displayed on the website. Number 4 builds on 3, the brand’s social media tone. Describe your social tone whether that be helpful, funny, authoritative, etc. A brand can consist of more than one tone as long as they work together. Number 5 connects directly to how to use the business’s branding online. List requirements for brand spellings, logo use, and other copy-related branding elements. This is important for setting up or optimizing social media accounts for the brand and developing campaigns for socials visually and textually. Lastly, every platform has its own purpose, tools, and audience. 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